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Why Dior's signature canvas print is still relevant in the 21st century

Considered by many to be Dior's official monogram, the Jacquard Canvas, made its debut in 1967 when it was first designed by the artistic director of the time, Marc Bohan. It was an instant hit and has clearly stood the test of time as over 50 years later it is still so relevant. 
Dior's current artistic director, Maria Grazia Chiuri, presented her own spin on the 50-year-old print back in her 2018 fall/winter show in March and has now also vamped up the Oblique canvas in a range of bags including the Miss Dior, Dior Addict and Dior Quake clutch. However, the most famous still remains the updated Saddlebag that John Galliano first presented back in 2000. 
Although Chiuri has modernised the Oblique print, her work still portrays the same craftsmanship that has always been associated with Dior with the Book Tote taking a whopping total of 37 hours to make, including 1.5 million hand-sewn stitches so as you can imagine the items come with a hefty price tag.