Not the time to buy a Burberry trench coat! The fashion industry's fight against Coronavirus
The fashion industry has every right to be proud of itself as so many companies directly donating to the effort to fight Coronavirus and support those on the front line. Here are just a few of the hundreds of acts of charity that caught my eye.
Burberry is using its supply network to deliver 100,000 surgical masks to NHS workers. It is also repurposing its factory in Yorkshire where it produces trench coats to manufacture non-surgical gowns and masks for patients in British hospitals. The heritage brand is funding research into a vaccine and donating to charities tackling food poverty. Burberry is joined by Canada Goose, Sandro, Chloe, Mango and so many more.
Designer brand Pronovias in a bid to celebrate those dedicated to fighting the coronavirus launched its “heroes collection”, offering all hospital-employed brides-to-be a free dress until August 31, 2020. Alessandra Rinaudo, the brand’s artistic director, shared “it is an honour to show my support and raise awareness for all of these women doing their best to overcome this pandemic. Love will conquer all”.
The Three Graces London is helping vulnerable people during the outbreak by donating 100% of its sales from 18th March to 8th April to Crises, the charity which supports the homeless.
Net-a-Porter volunteered vans from its premier delivery fleet in London to Age UK charities to deliver essentials.
Kurt Geiger’s 2500 strong workforce whilst off work with full pay have been asked to volunteer with Age UK in their local communities.
Financial support in terms of direct donations amounting to millions of pounds to build and equip hospitals have been given by Moncler, DVF is donating 10% from all orders to the World Health Organisation and the charity No Kid Hungry and Donatella Versace and her daughter have donated €200,000 to the intensive care department of a hospital in Milan to help with the overwhelming number of cases.
In the U.K, we are still in lockdown and with tremendous sadness learning every day that the death toll from Coronavirus is still rising. Across the globe in China life is starting to return to normal. It was reported that Hermes Guangzhou flagship took in 2.7 million dollars in one Saturday. Will a percentage of these takings go to support the world effort to beat this pandemic? It may happen without us knowing, let’s hope!
Sources: Fashion network.com, Fashion United & MBS News
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