The complete history of Louis Vuitton
Could you imagine a world without Louis Vuitton? The designer world just wouldn’t be complete without their prints. What people might not know is that Louis Vuitton originally started as a trunk maker and packer. The designer catered to the French elite, during a time when holidays abroad were very much a luxury. The trunks eventually turned into bags...
1837- Box and Trunk making
When Vuitton turned 16, he arrived in Paris and was taken in as an apprentice of a successful box and trunk maker, probably the best decision he could have made. This was an honourable job at the time and soon enough he had an established reputation, amongst the Paris elite.
1854- Opening up
He opened his own box-making and packaging workshop in Paris, called Louis Vuitton Malletier.
1858 – The Canvas Trunk
The new trunk was made from grey canvas. It was lighter and made of more durable materials. It was also very different to what was already on the market as they would usually be made from leather, in a dome-shape. This trunk was rectangular, making it stackable and more convenient. Despite taking a risk with the new design they become a big success.
1872- The beige trunk with red stripes
Another new trunk was developed in a beige canvas with red stripes. This design was very appealing to the elite of Paris and marked the beginning of Louis Vuitton as a luxury brand.
1886- The Icon Lock
Trunks often attract thieves, so, to prevent this, and to protect the client’s goods, a lock was developed. It was a single lock system with two spring buckles, this lock is the same style lock we see today.
1888 - DamierLouis was so successful that he attracted replicas. So he introduced and trademarked the Damier canvas pattern, this is the one we still see today.
1896- The Monogram
He introduced the monogram canvas and patented the bag. The monogram is the iconic print with the LV logo, quatrefoils and flowers, inspired by Japanese and oriental designs from the Victoria Era.
1930- Keepall Speedy
The Louis Vuitton Keepall was introduced as a bag that can fit everything you needed to take with you but was lightweight and easy to carry on holiday. Later, the smaller version of the Keepall was introduced called the Speedy. this was the first handbag from the house that was designed for everyday use.
The Louis Vuitton ‘Noe’ was designed for a champagne producer. He asked if he could produce a stylish bag to carry his wines and champagnes. George developed a bucket bag, which was able to carry four bottles and a fifth bottle upside down. The drawstring was made for holding them and so they wouldn’t rattle around.
1934 The Alma
The Louis Vuitton Alma was designed for the one and only Coco Chanel in 1925, but she later gave permission for this to be released in 1934 for the public. The name comes from Place de L’Alma.
1985- Epi Leather
The Epi leathers were inspired by the texture of leathers used in the 1920s. This had a unique appearance and a vibrant look. This started off the leather collection for the house.
2003- Multicoloured monogram
I am sure you will remember what bag I am talking about. The clue is Paris Hilton had a few… yes, the Multi-Coloured monogram. Since his sons passing, Marc Jacobs became the first creative director and brought out the iconic monogram print in multi-colour. It was a standard Monogram print, but with 33 different colours on a white or black background.
2007- The Neverfull
The all-time-best-selling bag of the house is The Neverfull. It came out in 2007 and still is a very popular bag today, due to it being sturdy and such a beautiful everyday bag.
2013- Bringing history back
The Capucines was introduced - this bag refers to the first store Louis Vuitton opened in 1854, as Rue des Capucines. The bag keeps the vintage boxy shape but angles out like a trapezoid giving it a more fashion-forward look for Louis Vuitton.
2014- The Quirky Clutch Bag
This bag was inspired by the original trunks that Louis Vuitton used to make, the Petit Malle, a quirky clutch bag which I think truly breathes a new life into the heritage of the house.
2018- Fall Winter 2018 Show
The show featured many styles that reanimated a traditional silhouette steeped in Louis Vuitton heritage. The Cannes beauty case is a perfect example of how designer Nicolas Ghesquiere features the historical shape of the LV Cannes.
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