Sign up & get £20 off your first purchase HERE

Why is the Goyard Saint Louis bag so expensive?

Grey Goyard Saint Louis PM tote bag

Why is the Goyard Saint Louis bag so expensive?

Goyard Saint Louis bags are a luxury item that have been produced for over 150 years. The bag is known for its unique and sophisticated design that has made it a favourite amongst fashion enthusiasts, including Kim Kardashian, Matilda Djerf and even Kanye West. Named in after King Louis IX, also known as Saint Louis by the Catholic Church, the bag was created with the intention to serve as a reversible beach tote. Once inverted, the Goyardine canvas provides a water-proof holder for wet clothes and towels.

Although the bag has become one of fashion's most coveted accessories, Goyard Saint Louis bags are also known for being incredibly expensive (starting at £1000 a pop). In this blog, we will explore why these Goyard carry-all bags are so expensive.

Why is the Goyard Saint Louis bag so expensive?

  1. Quality Materials

One of the reasons why Goyard Saint Louis bags are so expensive is the quality of the materials used to make them. Goyard Saint Louis bags are made from the highest quality materials, such as leather, canvas, and exotic skins. The brand uses a special type of canvas called Goyardine, which is a water-resistant and scratch-resistant material made from cotton, linen, and hemp. The use of such high-quality materials increases the durability and longevity of Goyard Saint Louis bags, making them worth the investment

1. Handmade Production

Goyard Saint Louis bags are made by hand, which means that each bag is unique and requires a lot of time and attention to detail. The brand employs skilled craftsmen who spend hours creating each bag, from cutting the leather to stitching and finishing. The handmade production process ensures that each Goyard Saint Louis bag is of the highest quality and meets the brand's standards.

2. Limited Production

Goyard Saint Louis bags are not mass-produced, and the brand produces a limited number of bags each year. This limited production ensures that each bag remains exclusive and rare, increasing its value and appeal to luxury buyers.

3. Brand Reputation

Goyard has a long history of producing luxury investment pieces, including high-quality bags, and the brand has maintained its reputation for over 150 years. The Goyard Saint Louis bag has become an icon in the fashion industry, with a loyal following of customers who appreciate the exclusivity and quality of the bags. The brand's reputation adds value to each Saint Louis bag and contributes to its high price tag

4. Hand-painted Monograms

Goyard offers a customization service that allows customers to have their Saint Louis bags hand-painted with their initials or a design of their choice. This service is unique and adds a personal touch to each bag. The hand-painted monograms require skilled artisans to paint each bag by hand, adding to the bag's value and increasing its price

5. Exclusivity

Goyard Saint Louis bags are not sold in department stores or online retailers. The brand has a limited number of boutiques worldwide, and the Saint Louis bags are only sold through these stores. This exclusivity adds to the brand's allure and makes the Saint Louis bags more valuable.

In conclusion, Goyard Saint Louis bags are expensive because of the quality of materials used, the handmade production process, the limited production, the brand reputation, the hand-painted monograms, and the exclusivity. These factors contribute to the Saint Louis bags' value and make them a coveted luxury item for fashion enthusiasts and collectors. If you are looking to invest in a high-end bag that will last a lifetime and retain its value, a Goyard Saint Louis bag is an excellent choice. Read more about the best designer bags to invest in 2023 here.

So, is the Goyard Saint Louis Tote worth the money?

Just like other designer brands, including Chanel, Hermès and Bottega Veneta, Goyard keeps on increasing their prices. As a result, the Saint Louis tote bag currently sustains a 111% resale value, making it one of the best designer bags to invest in and resell through a secondhand designer online shop (sell yours here) for a healthy return of investment. 

Since 2022, all colour-ways retail for the same price, so purchasing the bag in a non-neutral colour way won't impact the bags resale value. However, when it comes to what shopper wants most, we recommend investing in the PM size. The special Claire Voie collection is also highly coveted and see's strong returns. 

Do keep in mind that the prices of Goyard are substantially lower in Europe. For an event better return on investment, we recommend purchasing the bag at the European rate. See the 2023 Goyard Saint Louis tote bag US vs European prices below. 

Goyard Bag Style Price in USD Price in EUR Price difference Difference in %
St. Louis PM $1,620.00 1220 400.00 25%
St. Louis GM 1890 1430 460.00 24%

Overall, we think that the sophisticated style, exquisite craftsmanship and strong resale value make the Goyard Saint Louis tote bag makes a great designer bag to invest in now.

Discover our collection of secondhand designer bags, clothes, shoes and accessories on our online shop, or visit it our preloved luxury store in Chelsea, London here. Looking to sell your designer items online and in the UK? Start selling here.  




Create your account or log in

Log in